There is a lot of power in the subtlety of these ads. And somehow I even find the incredibly straight images funny. You almost start imagining the kids running and screaming through these quite photos. Usually ads that are this simple and have no copy are just showing you what the product does in some ridiculous or over the top way. But this campaign manages to actually give you a product benefit (tell you why you should choose McDonald's) without saying a word. Very smart work. It's simple, different and hard working. Great thinking by TBWA/Frederick, Chile.
via ads of the world