McDonald's Birthdays





There is a lot of power in the subtlety of these ads. And somehow I even find the incredibly straight images funny. You almost start imagining the kids running and screaming through these quite photos. Usually ads that are this simple and have no copy are just showing you what the product does in some ridiculous or over the top way. But this campaign manages to actually give you a product benefit (tell you why you should choose McDonald's) without saying a word. Very smart work. It's simple, different and hard working. Great thinking by TBWA/Frederick, Chile.

via ads of the world

24 comments:

Jeremiah said...

Note also the subtle M shapes that grace each photograph. You might think it's a stretch, but it wouldn't surprise me to find they were intentional...

Anonymous said...

i think unintentional...the third photograph is a stock image from sxc.hu th stck exchange.

Anonymous said...

These are WEAK. Not funny, and the payoff isn't strong enough.

Anonymous said...

I like the concept of these ads but I feel like they might just fall a little short of the intended purpose. I think the concept would have done better with more interesting photography. I am thinking more concept driven because these seem to look a little like catalog images for a furniture store.

Littlejohn said...

The similicity and understatendness of this work is its greatest strength. You lose that that and the ad is ruined.

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