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Sorry for the lag in posts. It's been a busy week. advergirl pointed me to this spot for a Finnish Painkiller. It's a funny concept and they completely nailed the documentary style execution. This is one of those ideas that could easily be pushed into a lot of different mediums. I see a consort of headplayers giving performances, music downloads, etc. It's a sticky idea and probably the best pharmaceutical ad I've seen. Great work by agency Bob Helsinki.