VW Van



If this ad is accurate, the VW Van seats 16 passengers (you can count for yourself). That seems like a bit of an exaggeration. I like the thought here, but what I find odd is how they forced this to be a completely self contained ad when they didn't need to. (The product shot is on his sign and there is no added logo or copy layed over the image.) Chauffeur drivers don't put a picture of their car under the name of the person they will be driving, so I don't know why the guy with the really tall sign has a picture of the VW Van under his sign. Interestingly enough, I think this ad would have been better if it was treated more traditionally, and the product shot and the logo were placed at the bottom of the ad in the corner. It's a minor change but it makes a big difference in preserving the realism of the image. Regardless, great thinking by Ogilvy, South Africa.

via doweirdeo

24 comments:

Christian said...

It's amazing they used the name Kotze. It means vomit. For a German manufacturer pretty tough.

Kevin McCauley said...

I didn't understand it at a glance. It's hard to read that those are the passengers he'll be driving- my eyes have been accustomed to recognize that Futura bold type as being the standard VW treatment...

Anonymous said...

Ads of the World suggested that this was just a snapshot of an ambient tactic. It would be much cooler if they actually sent "drivers" to airports to stand at gates with these signs.

Anonymous said...

This was done by Saatchi & Saatchi, Sydney years ago

manvan said...

but thanks they use at least these cars, let them begin from this step

Man Van said...

This is a original way of advertising . Good luck van mans.

man with a van said...

I agree with you, this picture shows that they don't know anything about advertising... I believe that good advertising helps a lot to successful business. With good advertisement this VW Van would have much more passengers.

Van Sales said...

Yes, this picture is very strange. They have unusual way of advertising, too self contained as you said. I wonder, if it helped them for good work?

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Aion Kina said...

If this advert is accurate, the VW Van seats 16 guests (you can count for yourself). That appears like a touch of an exaggeration.


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