If this ad is accurate, the VW Van seats 16 passengers (you can count for yourself). That seems like a bit of an exaggeration. I like the thought here, but what I find odd is how they forced this to be a completely self contained ad when they didn't need to. (The product shot is on his sign and there is no added logo or copy layed over the image.) Chauffeur drivers don't put a picture of their car under the name of the person they will be driving, so I don't know why the guy with the really tall sign has a picture of the VW Van under his sign. Interestingly enough, I think this ad would have been better if it was treated more traditionally, and the product shot and the logo were placed at the bottom of the ad in the corner. It's a minor change but it makes a big difference in preserving the realism of the image. Regardless, great thinking by Ogilvy, South Africa.