Groupe E




Translation: The energy to always do more.

Adverbox pointed me to this very smart outdoor campaign for Groupe E, a Swiss electric company - done by Saatchi & Saatchi Simko. As you can see these billboards were transformed into giant electrical outlets, which were connected to machines and lamp posts near by. These billboards make a powerful and real connection to the benefits that the electric company provides. Great work.

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