Guinness




Another example of smart, non traditional thinking in the "Good Things Come to Those Who Wait" campaign. And what's interesting, too, is how this bar coaster works exclusively with a Guinness (or a dark stout). These white letters won't show up with a Miller or Bud Light. I imagine there was a bit of trial and error to get this to work. So, here's to Abbott Mead Vickers BBDO

via toma e embrulha

1 comments:

mikelite said...

this has been making the rounds on the ad blogs, but I'd like to see it person. I feel like it's one of those ideas that works well in concept but pretty shaky in real life. Perfect for the awards books, but useless otherwise.