Peta - Young Guns Creative Brief


Copy: [Your parents do it]


Copy: [You swim in pee]


Copy: [Girls poop]


In an ad world dominated by visual executions, it's refreshing to see some love go out to a copy driven ad. Peta recently awarded this ad (your parents do it) "Gold" in the Young Guns Creative Brief Competition. Click to enlarge the image so you can read the copy or check it out here. Smart work by art director Jack Bagdadi and especially copywriter Billy Custer.

13 comments:

Dick Margulis said...

I thought ads were not supposed to contain false and misleading statements. There's the one about my parents, of course; but I'm not talking about that. Clearly the copywriter doesn't know any more about chickens and animal husbandry than your average PETA member.

Just to set the facts straight--because I don't suppose most of the people reading this blog have ever raised chickens, either--breeds of chicken vary in their intelligence. The breed raised for virtually all of the meat birds we consume, Rock-Cornish Cross, is too dumb to get out of the way of a gamboling goat. They need to be penned up to protect them from their own stupidity. So don't go feeling sorry for the dumb clucks. Sheesh!

Okay, PETA-dweebs, lemme have it ;-)

Anonymous said...

hmmmm...... maybe i'm in the wrong business.

i know it's about ideas... but the AD on "Supermarket" is nonexistent. Try using Photoshop instead of Microsoft Paint next time. Plus, that's an egg farm... the brief was all about inhumane slaughtering, etc.

Some of the other work on the short list was WAY better than any of these.

First place, "Your parents do it but you don't want to think about it".... ok, yes my parents do it and i don't want to think about it... just like i don't want to think about Iraq, Dafur, Malaria, Child Abuse, what's in my Gordita, Aids, Cancer, Cat Juggling and any many other issues that are hard to face. Big F'n deal.

For the record I didn't take part in this brief so i'm not just a sore loser.

Confused,

-ND

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