Smoke Free



Here's a new spot in a campaign for the Belgian government, announcing that restaurants will be smoke-free in 2007. I like how you expect this to be an anti-smoking ad but it takes the thought to a different and smarter palce. Another example of a simple idea (food and cigarettes don't mix) with an excellent execution. Great work by LG&F Brussel.

Thanks to art director Johan Roeland for submitting this work

15 comments:

Béate Vervaecke said...

Hi,

This ad has been banned because the accompanying song is a gipsy song, and some belgian gipsies have complained about the bad image gipsies could get from this ad. Another complaint came from a smoker who finds it insulting to be compared with an animal.

Best regards

Heinrich said...

Wow, Myself beeing a smoker... This is one of the first times that I got hit by an anti-smoking ad.

Good work lads...










(hhmm.. and now for cigarette ;D)

Nathan said...

Wonderfully bizarre ad. I love when the chickens rush out of the car. Sneaky poultry.

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