This work for WWF done by Ogilvy SA is so simple and smart. It points to a day when kids will see a squirrel and think it's a fury robot or something. On a side note,a question for those who believe in these mythological/sci-fi creatures: If we all have cell phones now with cameras, why aren't a lot more photos cropping up with sightings of these anomalies? Anyway, props to WWF for being such a good client. The body of work done for the brand is very impressive.
via ad arena