American Princes: I saw a rockin' show last night here in Chicago at the Beat Kitchen - the American Princes are touring their new album "Less and Less." They're four talented guys out of Little Rock and they're definitely indie rock up-and-comers. Consider this an early warning. And go buy their CD. You can hear more of their stuff on their site.
Apparently, Audi erected a gianormus model car and plopped it in front of the Gate of Brandenburg - in Berlin. It seems to have attracted a crowd. However, it would have been much cooler to have built a real, working, giant car - and let people get in it.
What better place to reach your target audience for scuba lessons than underwater? Those who dared to dive deep enough to the bottom of the public swimming pool in Antwerp, Belgium were asked the question "Not Deep enough?" or "Want to stay a while? The ads concluded by telling divers to ask for more information about scuba lessons at the front desk. Great idea - these ads make a powerful connection with their environment, the audience and the product. Done by Dubois Meets Fugger, Antwerp.
Even though these ads bascially have no concept, an no copy (besides product name), as a writer, I can still say these ads are killer. The design is just that good. Designed by Alan Clarke - but don't know the agency.
via Ad Arena
I don't know the details on this one, but it seems a suit maker in Toronto used sunlight to remind those who pass by where they can go for some "Pattern Play." Something is refracting or bending the sunlight to create this interesting, woven pattern across the suit. I've never seen this done - very smart idea. Let me know if you have any info.
Copy: Feathered Dinosaurs and the origin of Flight
Here are some interesting visual, story-telling ads for the Museum of Ontario, Canada. The museum has an exhibit that tackles the question: Could dinosaurs really fly? These ads are smart in that they make you think about Dinosaurs in how they would effect us in our present day. They really put the dinosaurs into perspective so we can truly understand the magnitude of the question. Done by DDB Toronto
This billboard poster, announcing the Lions' arrival at the San Diego Zoo, gave me a laugh. Excellent visual. Notice the balance between the image and copy. When you have a captivating visual like this one, your copy can afford to be more direct and to the point, and vice versa when you have a striking headline. In a lot of ways advertising follows the straight man-funny man dynamic. Two funny men are a little overwhelming, and not very funny. That's the first rule in advertising - balance. The second rule is: there are no rules.
Finally, someone interesting in an American Express "My Life" commercial. Here's a rare glimpse at Wes Anderson with the camera turned around on himself. The spot also features Jason Schwartzman. I'm guessing Wes directed and wrote the spot. It's quite funny - in a Wes Anderson sort of way. Enjoy.
Thanks Mark for the find
This is a teaser piece for Honda in London. Designed to communicate the benefits of owning the new Civic Hybrid, which is exempt from the London Congestion Charge because of low emission rates. The teaser will be revealed in a week. I'll keep you posted.
NO CHOKE is made from moss and was produced by Lethal and Sally McCaffrey, a landscape artist. Created by This is Lethal
Thanks Jesse for passing it along
An obvious nod to all those kids who grew up in the 80's. Light on meaning, but heavy on cool factor - It's kitch cute. Now I'll be singing the theme song all day. TRANSFORMERS, Robots in Disguise. Sweet.
Sn Brussels Airlines truly took a hands on approach to warning its travelers about pickpockets (sorry, that was bad). These freakish plastic hands were slipped into unattended or unprotected backpacks, purses and luggage. On an individual level, I am sure feeling personally violated will help you keep your guard up in the future. But really, how many hands can you slip into people's bags in a day. Interesting idea, but it seems like a lot of effort to freak a handful of people out.
Straight and to the point, yet quite impressive. This doesn't feel like the work of an ad agency, which means there's some trucker mechanic out there who should consider a new career. If I had a truck that needed fixin', I'd pull in.
These ads might not tell me much about the taste or ingredients of Babybel cheese, but they are so intriguing; I want to know more. I do know, at least, that there's nothing baby about Babybel Cheese. I can't speak for the effectiveness of these ads - but they're beautiful, stunning and filled with mystery. Sounds like a good ad to me. Done by SAATCHI & SAATCHI, Madrid.
These men dressed up like the Matrix (or something) and marched around, advertising Panasonic's New Cell Phone - in Shinjuku, Japan. I don't know what the letters and numbers on their backs spell out to say. I can see how this would get people's attention, but I don't know what it's supposed to mean or how it sells. Regardless, expect more human advertising to come; and then robot advertising after that.
I just wanted to post this ad for Sunlight dishwashing liquid so we could all bask in its overwhelming strangeness. It's like one of those 3-D magic eye posters - if you look at it long enough, you think you might get it, but then you're not sure. I don't know why, but this ad's non-sensicalness has some how captivated my attention so much that I think it's eerily moving closer to being genius, the longer I stare at it. But then again - I don't know. Strange. I'm still just shaking my head.
These ads for Folgers were placed over NYC man holes so they look like steaming cups of coffee. What's amazing is that most clients would have said something like, "People are going to think our coffee tastes like a sewer - we don't want that." And that would have been the end - idea killed. But props to Folgers for having a little trust and letting their agency, Saatchi & Saatchi , New York do great work. Clients always fear the worst. But I guarantee, no one who saw these ads associated Folgers with sewers. People just enjoy being surprised, intrigued, and stimulated - which these ads do an amazing job of.
I reported back in November that Jack White of the White Stripes had written and recorded a song for Coke. And here we have it, a one minute song about Love, truth and, well, Coke. The commercial is well directed and the song actually isn't that bad - a little syrupy - but playful and upbeat in typical Jack White fashion. What do you think? Are Jack and Coke a good pair?
Update: I found a longer version of the video and song that also has better video quality. I prefer this version. The video was created by agency Mother. Notice too, you can see the people moving.
Here's a incredibly smart idea for a trucker magazine, Fernfahrer. Magnetic ads were placed on the tops of cars so they could only be seen by big rig truck drivers looking down. Great work done by Leagas Delaney, Hamburg
Thanks Michael for passing this along
The fourth Adicolor podcast has been released, Blue. It's a significant departure from the bizarre videos that have come before it. Blue was created by psyop which has an impressive body of work. Blue is done in freeze frame, "flip book" style and is in black and white, with splashes of blue. It was shot on New York City streets and features a beck-ish sound track, written by Steve Raymond and sung by Scott Simons. It's nice to see a new direction from the psychedelic, but I had almost come to expect the strange and was a little let down. But visually, this was impressive work. Watch Blue here
Sometimes the best part about an ad is what it doesn't say - the little pieces that are left for your mind to put together. The side by side comparison in advertising is it's "Girl from Ipanema" - a standard. But the bit of copy "Off/On" in the middle gives this ad some depth. It's unspoken, but the ad is talking about your brain. Play-Doh helps turn your brain on, while video games, tv, etc turn it off. But the thought doesn't just spring of the page. It takes a moment and then you kind of feel their point. It's an important message for parents to remember for their kids, while the third ad seems to be speaking specifically to the parents themselves, particularly the dads. Perhaps I should stop blogging and start building the Blogger logo out of Play-Doh. Interesting work from Grey Worldwide, Chile.
via Brief Blog
Advertisers love making stuff look like other stuff. We see it a lot. But these ads, done by BBDO, Detroit, masterfully merge the image of the Jeep with the "new species" concept. In a survival of the fittest sort of way - these rise above the typical stuff looking like other stuff concept and actually work. Notice too the car is not what's important for you to see, it's what's on top of the car.
via A/D Goodness
Watch The Thin Blue Line here
Watch March of the Penguins here
These two fresh spots, done by McKinney Silver, Durham, make you thankful for the documentary film genre - with the tag "Some stories make better documentaries." The spots advertise the Full Frame Documentary Film Festival , which took place April 6-9. While I have seen work that is similar in concept, these two spots are incredibly well executed. And they're painfully funny in their portrayal of Hollywood. The sad part is, I wouldn't be surprised if Hollywood is making either of these documentaries into feature action/drama films as we speak.
via joey tomatoes
Very few brands are lucky enough to have fanatics like Al Cabino - the self dubbed international famous sneakerographer. Cabino started the first and only international sneaker petition. His mission: convince Nike to produce the light-up, auto-lacing shoes Marty McFly wore in Back to the Future Part II. For Cabino and other sneaker freaks, "The McFlys are the Holy Grail of movie sneakers. The McFlys were created just for the film, they were never worn beyond the silver screen." Cabino has already racked up an impressive 8,000 signatures and plans on personally delivering the petition to Nike. Read more here
If Nike plays their cards right, this could turn into a PR gold mine. To sign the petition, so you can get your very own pair of McFlys - click here
Amazing outdoor work for the Sci-Fi Channel. This sidewalk light pillar was converted into a UFO abduction scene. I'm not sure how effective this is during the day - but at night it's killer. Very imaginative. Very cool. Please comment if you know the who, when, and where for this work.
Copy: Just the highlights.
This is some really funny work for The History Channel. Done by DDB New Zealand, Auckland - it won the Bronze at the 2005 Clio's. Although, I will admit, I kind of would like to see what a genius like Albert Einstein did with his time when we wasn't being a genius. But that's a different channel.
Agency: DDB New Zealand, Auckland
via Ad Arena
Here's some highly non-traditional work out of India for Zonex pain relief. An agency called Idiots decided to put these street, body piercing performers to good use. What a great way to make their point - ha, get it, "point" - I like it.
via Twenty Four
These really interesting and playful street graffiti images started showing up in Montreal a few years ago. "Peter Gibson started spray-painting cyclist symbols on roads to protest the lack of bike lanes and paths in the city. Gradually his street images developed into increasingly symbolic displays of civic and environmental critique. The city of Montreal police arrested Gibson on November 29 last year and charged him with 51 counts of mischief. But on January 23, 2006, all charges against Gibson were dropped. His punishment is a minor fine and 40 hours of community work." I love any work that puts a new perspective on something old. Read more about Gibson here.
Yes, we will never stop until we have put an ad on everything (at least once). These grazing sheep from the Netherlands direct people to Hotels.nl. It was next to impossible to figure out what "Uut Grunn" meant, but some friendly Punks on a Dutch message board explained that "Uut Grunn" means 'from Groningen,' which is a city in the north of Holland. I was hoping they had used the sheep for some creative reason, like "count more sheep at hotel.nl" but it really doesn't seem that way. These are just some standard sheep billboards. You have to wonder what PETA thinks.
Pink, the third of adicolor's video podcasts, has been released. Let's just say, they keep getting weirder. This one was directed by Charlie White. The pink stuffed animal is delightfully creepy. It's all feels very Random - but, yes, very pink. I wonder, what happened to her hair (where did it go)? It's hard to know what to say about these - they're very out there, which, at least, is better than being safe. Watch Pink here
Time again to polish those books, comb your hair and shake hands with the big wigs. If you can make it to one of these cities - I would recommend it.
"On May 4th, 2006 ihaveanidea, Advertising's Intellectual Archive, will be presenting Portfolio Night IV across North America. The largest simultaneous advertising portfolio review ever held in the world marks its fourth anniversary by adding New York, San Francisco, Chicago and Boston to its growing roster of host cities. Canadian cities include Toronto, Montreal, Vancouver, Halifax and Calgary, all with one goal - to help North America's emerging and young creatives get one step closer to their dreams." For more info click here
Update: Check out this video featuring some of the industries top creative directors giving you the inside scoop on Portfolio Night.