Copy: Stihl Chainsaw. Fast
Agency: DDB, Paris
What I find most interesting about these ads for a Chainsaw that cuts down trees fast is that the same ad could be used by the WWF (World Wildlife Fund) for the protection of trees. If the image remained the same but the WWF logo was placed at the bottom the ad becomes its exact opposite. The ad goes from funny to sad. I might start an advertising mashup experimental blog where I replace logos in ads with different logos and examine the results. Sound interesting to anyone?
Oliver Laric has created an impressive video-loop piece titled 787 Cliparts, which, as the title suggests, is an animation he created using 787 pieces of clip art. It's amazingly fluid and it packs all 787 images into about a minute. I love the thought and the video is quite mesmerizing. Watch it Here
Thanks to Mark for the tip
This is the first we've seen (and by we I mean I) of advertisers making good use of speed cameras. This sign was purposefully placed in front of one. We have cameras that go underwater, we have digital cameras, we even have cameras that look down at us from outer-space. But now we have built cameras that are so smart they can tell how fast you are driving and take a picture of you and your license plate and mail you your speeding ticket. This reminds me of those photos you get when you get off the roller coatser. This could become a brilliant online viral idea if Audi drivers would send in their photo speeding ticket and Audi could post them all on their website. Great work by Ogilvy, Johannesburg, South Africa.
via ads of the world
I'm going to argue this is the one of the simplest, most minimal ads ever created. You can argue about whether or not that makes it a good ad. Keep in mind staples have been used as part of the ad (Crispin Mini) but I've never seen staples used as product. Don't know who created this clever spread.
Click image to enlarge
Green dot: The cargo from your van.
Blue dot: Insurance people asking questions.
Yellow dot: You.
Red dot: Your van.
Now every Ford comes with Lo Jack stolen vehicle recovery systems.
Blue dot: The cops.
Yellow dot: You.
Red dot: Your car painted like a taxi.
Blue dot: The cops.
Yellow dot: A car just like yours.
Red dot: Your car.
The simplicity of this campaign is remarkable. Usually in connect the dots, an image emerges. However, when you connect these dots a story emerges. It's funny, this overhead perspective gives Ford with Lo Jack an all knowing, God like persona. I find these highly effective. A hypothetical product demo, you could say. Great work by JWT, Mexico.
I was rooting for Pong to win in this match, but after all these years he still hasn't learned how to move forward and backwards. I enjoyed this spot. They could have turned the corner a little better, but still, great concept and solid execution. I actually look foward to sports being played against the robots in the future. Agency: Ogilvy
via a/d goodness
I would like this more if there were no logo, no product name, just the image. These type of ads don't do much work for the brand, but they make nice little branding pieces in a larger body of work.
Copy: Find your voice with Strepsils
While we have seen the use of comics in ads before, I haven't seen this approach. Strepsils makes throat lozenges for sore throats. They've introduced the silent comics to drive home their message. It's simple and direct - well executed. You can tell the creatives on this project are comic book junkies.
In virtual news, American Apparel has opened a store in Second Life. Those of you who don't have enough time for your first life and have never heard of Second Life, it's a 3-D, online virtual world entirely built and owned by its residents (population 350,000). In the Second Life AA store you can walk around and try on or buy clothes for your Avatar (for about $1). Or you can have your Avatar purchase clothes for the real you. I believe this is the first major clothing store to have a serious brand presence in this made up world. It might sound crazy, but it's incredibly smart. The virtual land is cheap to buy, instead of a construction crew you hire one programmer, you get huge brand presence in an untapped market and you can make money selling clothes that don't exist. The store is good marketing but I think it makes an even better ad.
via MIT adverlab
Copy: 2000 Watts power - for ultra fast drying
I've seen the hair-dryer-as-weapon concept more times than I can count. But it has never really worked, because it always uses people in the ad, and it just kind of comes off as stupid. However, using snowmen instead of people actually makes the idea funny - because in this case the idea makes sense. To snowmen, the hair dryer truly is a lethal weapon (and not just of a bad ad joke). Yes, it's on the cute side, but I like it. Seriously though, I think this is the last time the hair dryer can be used as any type of gun. Please.
Copy: Perfetti - India's Largest Confectionery Company
When you work in advertising you get to visit the offices and meet the people behind the brands. It's funny, the companies you think will be the most laid back and cool, like a candy company, a toy company, or a beer brewer are sometimes the most stiff, buttoned down and businessy. These ads humorously show you the business behind the candy, which people rarely think about. A candy business is pretty much like any other business, expect you might get a lot more free candy. Wish I could have been there for this shoot. Sweet work by Ogilvy, Singapore.
via marketing post
Copy: A book will never let you down
From a straight advertising perspective, I like this work - it's simple and well executed. But the strategy seems way off. It's as if BooksPlus is trying to fight the digital revolution and the fact that eBooks, electronic paper, and digital Books are on their way in. That would be like the recording studios trying to convince you to by their CDs instead of downloading their music in digital format. Oh, wait, that's what they did that - and it didn't work. BooksPlus isn't in the paper bound book business, they are selling content in word format. It shouldn't matter how people consume a book's content, just as long as they do. Asking people to ignore a fundamental shift in a particular medium will never work. Business should change with the medium. There will always be people who read paper books but not because it "never let's them down."
Copy: DeSex your pet now - call...
Good advertising will stir up emotions. It will sometimes surprise and startle you. But as exampled by this ad, such visceral responses aren't necessarily signs of good advertising. It raises the question, how far is too far in advertising? This ad purposefully plays on parents' fear for it's misdirection (the oldest trick in the book.) And then once the ad has successfully freaked people out, it turns around and laughs "Oh, we weren't talking about molesting your kids - we were talking about dogs and cats. Fooled you." Congratulations, your edgy, far out creativity just pissed off the whole neighborhood. Good advertising is a fine line to walk. I think this one crossed it. But I welcome your disagreements. Agency unknown
The most bizarre Nike ad ever...turns out to be a self promo piece for Shard Haksar, an advertising photographer. This was a piece in his Brand Irony series - not an ad after all. It's fascinating how slapping a logo on an image completely changes the way our minds process it. As consumers we have become fluent in the language of advertising - and we all know a logo means some Company is trying to tell us something. Things get very confusing, often funny, when logos show up where they aren't supposed to.
The technology race is one of size and speed - we want everything small and fast. Or do we? New media designer Nicolas Roope has invented the retro landline receiver (the Hulger), which gets us back to what talking on the phone use to feel like. It seems as technology pushes us further and further away from the life we once knew, someone always comes up with the technology to get us back to where we started. You could say we like our technology to be more cozy. I'm one of those uber hip geeks who don't have a landline, so this kind of receiver is just what I've been looking for.
Snickers billboards are springing up all over New York, Boston and other cities featuring made up words like PEANUTOPOLIS and NOUGATACITY. This Flickr shot and one other are the only examples of the billboards I have found. It's always an impressive display of branding when you can remove the brand name yet still retain instant brand recognition. Whatever Snickers is doing, I find it interesting.
On my trip back to Chicago, coming through Laguardia Airport, I stumbled upon this delightful peace of advertising in Spin Magazine for the Jetta. In typical CP+B fashion, they have created the definitive Backseat Driver's Manual, complete with Backseat Driver Test and Backseat Driver license (I have scanned just a couple of pages). Apparently, this is only book one in the Designed for Funf Series. (Funf is German for five.) The manual is both funny and suprisingly informative on how to be a "good" backseat driver.
While this type of work is nothing new for Crispin, what I love about the recent Jetta campaign is that they are making safety fun. Safety seems to naturally be boring, nerdy, and totally unhip. But the campaign they are building for the VW Jetta is making safety, dare I say, cool. And if they succeed, CP+B will be doing more than selling cars; they will be changing the culture - making us all a little more safe.
Copy:Click to enlarge and solve
I Don't know the details on these ads for Boggle, the game of scrambled words. But the ads are actually a lot of fun, just like the game. They make me want to go dust off the old boggle box from the closet and start shaking those letters up again. If you can't figure out those headlines, boggle might not be for you.
Another brilliant idea for VW, this time from DDB London. Every Tuesday, several mini-crosswords of the utmost difficulty would appear in the morning paper. These little brain teasers were driving home the Polo's simple message of "Small but Tough." The top image is how the puzzles appeared in the paper, while the image below is one of the individual puzzles blown up. Good luck solving it. Outstanding work.
Copy: TOYOTA PRIUS, with rear view camera.
This campaign gives us the unique perspective from the Toyota's watchful rear eye. What you see on the Prius rear view TV can be the difference between life and death, so the ad implies. The "As seen on TV" starburst seems a bit of a misdirection at first, but the ad comes around nicely after a moment and the power of the message hits home. Interesting work by Saatchi & Saatchi, Sydney. So interesting in fact that it took home a silver lion this year at Cannes.