That's right, pick up the Decmember issue of Advertising Age and you will see the Top Ten Ad Mashups from Admashup.com, which made the cut in their "Book of Tens" issue. Congratulations to all those whose mashups were selected. There's been some outstanding, mushed up thinking displayed on the site over the past few months. So, I'm happy to see the site getting some industry love. Send in your ad mashup to Admashup.com. Hey, you just might make it into Ad Age's next Book of Tens.
Here's a new spot in a campaign for the Belgian government, announcing that restaurants will be smoke-free in 2007. I like how you expect this to be an anti-smoking ad but it takes the thought to a different and smarter palce. Another example of a simple idea (food and cigarettes don't mix) with an excellent execution. Great work by LG&F Brussel.
Thanks to art director Johan Roeland for submitting this work
Copy: 671C shoes. The art of clay court sliding. Artengo
Professional quality clay court shoes. Now that's got to be one small target audience. I always enjoy seeing ads that feature an obscure or very specific product benefit. It usually results in interesting advertising. Give it a second if you don't get it right away. Done by Young & Rubicam, France
via ads of the world
Another example of smart, non traditional thinking in the "Good Things Come to Those Who Wait" campaign. And what's interesting, too, is how this bar coaster works exclusively with a Guinness (or a dark stout). These white letters won't show up with a Miller or Bud Light. I imagine there was a bit of trial and error to get this to work. So, here's to Abbott Mead Vickers BBDO
via toma e embrulha
Click image to read
Copy: When there's a story, we'll find it. 7:30 every week on TV One Sunday
The best ad quote of all time was by Howard Gossage. He said "People read what interests them. Sometimes it's an ad." Go ahead and write that down. Tape it on your wall. Industry know-it-alls might tell you that consumers don't read long copy anymore. Of course they are often forgetting that consumers are people. And that people don't like to spend their free time reading product benefits and most compelling promises. But this campaign beautifully demonstrates how an ad can turn the world into a history museum and make people stop, lean in, and actually read a bunch of long ad copy. I guess that's why it took home a Young Guns award this year. Superb work out of Saatchi & Saatchi, New Zealand. Keep writing. Just be interesting.
I'm not a huge fan of how this insurance spot turns the corner. But the story is gloriously twisted. It's a good reminder that you can always add another element of drama to push your spot over the edge past expected and into surprising. Reminds me of those "what's-the-worst-way-to-die" conversations guys have when they were kids--or grown men in a bar. Agency: DDB/Amsterdam
via iyi fikir
Copy: Fox 7790e. Make your parents proud.
This VW work shows the one place your life and the life your parents wish for you intersect. I love the simplicity of the execution. The differences in the photo's are often small but they speak volumes about the opposing lifestyles. Comment if you have details.
via cool looking ads
Copy: [Your parents do it]
Copy: [You swim in pee]
Copy: [Girls poop]
In an ad world dominated by visual executions, it's refreshing to see some love go out to a copy driven ad. Peta recently awarded this ad (your parents do it) "Gold" in the Young Guns Creative Brief Competition. Click to enlarge the image so you can read the copy or check it out here. Smart work by art director Jack Bagdadi and especially copywriter Billy Custer.
Ad Mashup had some really smart submissions for November. But this SpongeBob Mashup popped out among the others. The original ad below(which you can enlarge by clicking the image) was for "Harry's Bread - Nice and Soft." Axel, from Hamburg Germany, twisted the concept and turned it into a brilliant Nickelodean Ad boasting SpongeBob on every night at 11 pm. You see can see more Ad Mashups or submit your own at Admashup.com.
By: Axel - Hamburg, Germany
This ad smells...good... literally...like cookies. Got Milk? Unfortunately, the first outdoor ad to use the medium of scent has already come and gone. Monday morning, bus shelters scattered around California were filled with the aroma of fresh baked cookies. The appetizing scent was coming from something called magniscent adhesive stickers which were applied within the shelter. I can't think of a better way to make people crave a tall glass of ice cold milk. But apparently, after a huge media frenzy and complaints by some cookie hating people who thought the ads were too intrusive or something, the ads were pulled today. Anyway, I thought this was a smart idea and really pushed the boundaries of the medium. Whish I could have got a whiff. Props to Goodby Silverstein & Partners, San Francisco and to creative team Thomas Kemeny and Byron DelRosario for making our ad mouths water. Your thoughts on aromatising?
Translation: The energy to always do more.
Adverbox pointed me to this very smart outdoor campaign for Groupe E, a Swiss electric company - done by Saatchi & Saatchi Simko. As you can see these billboards were transformed into giant electrical outlets, which were connected to machines and lamp posts near by. These billboards make a powerful and real connection to the benefits that the electric company provides. Great work.
Hilarious. If this spot doesn't make you want to tune in to Midnight Spank - then maybe you and your family deserve an unexpected visit from this freakishly calming, evil deer. Don't know the details but it sure feels like Reginald Pike. You can only be this random if your execution is this flawless.
via ad nerd
This work for WWF done by Ogilvy SA is so simple and smart. It points to a day when kids will see a squirrel and think it's a fury robot or something. On a side note,a question for those who believe in these mythological/sci-fi creatures: If we all have cell phones now with cameras, why aren't a lot more photos cropping up with sightings of these anomalies? Anyway, props to WWF for being such a good client. The body of work done for the brand is very impressive.
via ad arena