Copy: Must Have Harvey Nichols
As always, luxury has it's price. Keep in mind Stella Artois pretty much has the "it's expensive" angle locked down, so this is just a new take on an old thought. But we get a bit more of a narrative here, an insight into the life style of some of the obsessive consumer types out there. The end thought, of course, is despite starving your cat or having no life, still, "it was so worth it," making this ad kind of funny and at the same time kind of sad, because it's kind of true.