Heavy Head



My first experience of this ad was discomfort. I though it was another one of those depressing ads that shows the trying life of a paraplegic or a person with severe handicap. I almost Xed out of the ad completely. But something seemed, well, off. Just strange enough for me to stick around till the end. And then. After several seconds. I laughed. It's for National Geographic Channel. Ridiculous, possible insensitive, but I like it. A good ad should make you feel...something. Thumbs up to Saatchi & Saatchi Australia.

via adme

11 comments:

Duncan said...

Yes it is compelling somehow. Maybe it's the music that tells us that there's more than just pathos here. Any idea when this was released?

Anonymous said...

It was released in June of 2006. Very nice.

Anonymous said...

That's awesome. Where can I get a copy of this? I laughed my freakin ass off.

Anonymous said...

10:23 AM. You're mistaken. It was released by Revolver Films in January 2007. Saatchi and Saatchi Astralia was the agency.

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