My first experience of this ad was discomfort. I though it was another one of those depressing ads that shows the trying life of a paraplegic or a person with severe handicap. I almost Xed out of the ad completely. But something seemed, well, off. Just strange enough for me to stick around till the end. And then. After several seconds. I laughed. It's for National Geographic Channel. Ridiculous, possible insensitive, but I like it. A good ad should make you feel...something. Thumbs up to Saatchi & Saatchi Australia.