I would argue that this Kleenex ad represents an emerging new school of advertising. The old school, or the old new school, was the highly visual, minimalist style of advertising, taught at most of the ad schools, where the ads merely tells you what the product does (which you already knew). No copy, no product shot, just put the logo in the bottom corner and submit it to the award shows. This type of work was supposed to be smart but in truth was really nothing more than a glorified visual pun targeted at other advertisers. But I digress.
What you see above is The Agony Aunt column in a magazine (the section where teenagers write in and cry about their love problems). The thing is, it's printed on Kleenex tissue paper. Simple. Brilliant.
This new school of advertising is smart but it's also relevant, it's true, it actually sells the product and best of all it's not really even advertising. You can argue schools of advertising with but this work by Ogilvy & Mather,Mumbai, India is superb. The type of work we should all be trying to do.
via ads of the world