Copy: Don't make big decisions on an empty stomach.
McDonald's. I'm lovin' it.
At first glance these ads seem pretty smart. The ad space was purchased next to the house listings in a paper or magazine. The messaging is relevant to the consumer's mindset. But the visual execution is too subtle. You barley catch the volcano, and nuclear power plant off in the background, and, even if you do, it doesn't really feel like a negative. The more I think about it, the more these ad break down. Someone bought a house next to to a rocket because they were hungry? This is an example of a good first thought that never made it all the way around the corner, and in the end just tries too hard. I appreciate the idea but would have saved it for another client. Agency: DDB, Stockholm, Sweden
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