Copy: Mentos - Helping people get ideas
Mentos ads in the past have been weird, hokey, idiotic, in the coolest possible way. But these mentos ads are a complete mind freak. I don't know anything about them (found them on a Chinese blog), and I can't stop scratching my head. Let's start with the tag line, "helping people get ideas." I don't know how such a claim could ever be substantiated, but it's genius. And the complete ridiculousness of suggesting that the greatest minds in history somehow benefited from a minty white candy (that didn't even exist yet) is not only ballsy, and moronic, it's hilarious. For some reason I love these ads. But where did they come from? Are these from an ancient Mentos campaign, are they spec, perhaps from some agency in Amsterdam, or has everyone already seen these? Someone please help me solve this curiously minty ad mystery.