Copy: Mentos - Helping people get ideas
Mentos ads in the past have been weird, hokey, idiotic, in the coolest possible way. But these mentos ads are a complete mind freak. I don't know anything about them (found them on a Chinese blog), and I can't stop scratching my head. Let's start with the tag line, "helping people get ideas." I don't know how such a claim could ever be substantiated, but it's genius. And the complete ridiculousness of suggesting that the greatest minds in history somehow benefited from a minty white candy (that didn't even exist yet) is not only ballsy, and moronic, it's hilarious. For some reason I love these ads. But where did they come from? Are these from an ancient Mentos campaign, are they spec, perhaps from some agency in Amsterdam, or has everyone already seen these? Someone please help me solve this curiously minty ad mystery.
Mentos Mystery
Written by Littlejohn on Wednesday, January 10, 2007
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6 comments:
I have no idea - probably because I haven't had a Mento!
i don't know either- but i was just thinking how fun those are!
Based on my Mandarin 101 classes what I translate they are saying is that Mentos candy is so good it causes a moment of extreme consciousness, an epiphany!! Thus Einstein and other great thinkers got their genius mojo from Mentos candy
those mentos ads remind me of old guiness ads and/or those fake ads for liquor that say "helping make ugly people look good for XX years"
It's by Ogilvy Mumbai
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