Travel Agency



Apparently last winter was a pretty rough one for Munich. So, this travel agency decided to take advantage of the frozen spirits and snow covered windshields of the city's citizens. In this brilliant, and very cheap, guerrilla campaign, flight rates to warmer, happier regions were written in the snow next to the typical flier under the wiper. Big impact. Great, simple and smart thinking by agency Serviceplan Munich, Germany.

via ipub

29 comments:

pete said...

I love this - pure geurilla marketing at its best.

I have blogged this too [http://preneurmarketing.blogspot.com/]

Emmanuel said...

Youhoooo i'm freezed !

Don't you think people will a day be able to sell their car glasses, for this kind of ads.

If i were one of those cars owner, i would be upset about not winning some money.

This space is mine !

Emmanuel.

ief said...

the same idea surfaced a few years ago in Belgium with dirty cars for a carwash in the neigbourhood. Not sure which one came first

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Writing on ice, for marketing! What a unique idea! The creativity and depth of this must be appreciated. Get to know about this lately.

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