VW Phaeton



Quite the impressive display of hand puppetry. While it's a bit of a stretch to compare hand puppets to handmade car craftsmanship, I like the simplicity and elegance of this VW Phaeton spot. But I've always wondered, what exactly does a car company mean when they say it's handmade? And why should I care? I imagine a lot of cars are in many ways handmade. Regardless, commercials like this one work because they make you feel gooey and smiley on the inside. It doesn't really matter what constitutes something as handmade. Let's sell some cars. Splendid execution by Grabarz & Partner Werbeagentur, Hamburg, Germany.

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22 comments:

Dick Margulis said...

Regarding handmade...

RCA television was a J. Walter Thompson client in 1968. Zenith in those days was advertising their hand-crafted televisions ("The quality goes in before the name goes on," if I recall correctly). RCA had built a fully automated assembly line for 100% solid state tvs and they were casting about for a way to promote their superior quality.

The line I offered was, "If you couldn't afford to automate your factory, you'd brag about hand crafting, too." Alas, my boss rejected it ;-(

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