Copy: Find the image you have in mind.
If you can't tell, all the images with check marks on the left have been grabbed to create the image you see to the right. Pretty simple. Nice idea. But what's more interesting is how Corbis is trying to get you to think differently about Stock photography. Most ads that use stock photos turn out looking like generic crap. That's because creatives just grab a staged stock image, put a big headline up top and a logo at the bottom. And Bam! It's ready for the pubs. Corbis is encouraging you to use their photo library to create something new. Grab bits and pieces, sculpt, bend, erase. Make it your own. Unfortunately, the images they have pieced together in these ads kind of look like another stock photo. Regardless, Corbis is doing something good for the industry. They are trying to get people to think creatively about the generic, boring world of stock photography. Excellent execution of strategy by Leo Burnett, Lisbon, Portugal.
via ads of the world