Mercator Insurances


Copy: After the storm you'll want everything back in it's place.

Here's another newspaper ad that blends into the editorial. This one isn't exactly embedded into the news print like we saw with the McDonald's ad, but it's made to look like it's part of the editorial. But what's most impressive about this ad is that it ran in a Belgian paper the day after a massive storm caused widespread damage. Which means either a creative team scrambled over night to get this concepted, written and designed, or they already had it in the hopper. Either way the timing was excellent. A good example of making a brand relevant, aware and involved in a community. Great work by Duval Guillaume Antwerp.

19 comments:

donald said...

Wow. These ads that really take advantage of the media that they are in are so smart. I'd love to know if they had the ad put together just waiting for a disaster to run it. If so, they probably have more variations in the bag too ... I guess we'll just have to wait and see.

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