Copy: Sun block for hair
I first thought these ads were for a super hold hair spray, but instead this Protective Beach Spray prevents color oxidation, preserves hair shine and Provides a U.V. filter for your hair - a very unique and difficult product benefit to show off. In the wrong hands this concept would have flopped bad. But with some master photo trickery these ads really pop and come off actually looking cool. Don't' know the agency.
via advertenze
Phyto Plage
Written by Littlejohn on Thursday, February 08, 2007
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3 comments:
yeah right
???? Sorry, your point seems to be lacking a point.
I hope to see a lot of this on the Oscar red carpet next year! Seriously though, I wish I could get my hair to do this. Do you think they made hats out of hair and photographed it that way, or do you think it's all photoshoppery?
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