Copy: Samsung extra-power flash SEF-54PZF
At first glance there is nothing interesting about this picture. It looks like a boring cityscape. But then you notice the yellow glow coming from some of the windows. And you see the moon and the stars up in the right corner. It's night time shot with a flash. Now the image is suddenly quite interesting. Of course, flashes don't really work like this. But you get the idea. It's smart and playful, perhaps too smart for the average consumer, but not for photo geeks looking for a big bright flash. I like. Done by Leo Burnett, Belgium.