Schweppes



One of those ads you kind of had to be there to experience the full impact. Apparently, every time the referee was asking "Quiet please" the sound of the first letters of the Schweppes Brand (Schhhhh...) appeared on the score screens of the MASTERS ARENA STADIUM. Doesn't have a whole lot to do with the product, but an interesting and engaging idea to say the least. Done by Street Life, Spain.

via direct daily

12 comments:

Mike said...

Actually, it is Schweppes, and like Guinness, this ad was BRILLIANT!

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I think while the Schweppes brand is currently owned by the Dr Pepper Snapple Group, as part of long-standing licensing agreements, products under the brand are produced by different companies in territories around the world.

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