Copy: Movies like.no.other
You run into an interesting challenge when advertising High-Def. You can't actually show most people the product your selling, because the majority of the audience are watching the spot on a low-def TV. Obviously, the Claritin Clear "before and after" approach won't cut it. But these spots for Sky HD movies on Sony Bravia LCDs, done by Fallon, elegantly give you the intense detail, high-def experience without the HD.
via toma e embrulha