Army Color Camouflage Gear




This thought feels vaguely familiar but it's a funny execution and incredibly simple. Done by Ogilvy, Beijing.

via ad nerd

17 comments:

d. said...

Isn't this basically the same as the ad for the navy seals? It was the same kinds of pictures but with the soldiers names at the bottom instead of price tags.

Littlejohn said...

Perhaps. Don't know if I've seen that ad. Let me know if you find it.

d. said...

voila
(sorry about the small size, this is all i could find)

Littlejohn said...

You're right, it's a very similar idea - but I still prefer the camo execution. It works harder and is funnier.And has better art direction. Thanks for tracking that navy ad down so we could see it.

Anonymous said...

Bah... you forget about the Mercedez ad that won in Cannes 4 years ago. It's a lion and it's the same idea. A picture of the forest, with nothing in it.

It's the same idea, exactly.

Anonymous said...

Does anyone know where I can find a place that shows me where they are all hidden?

Anonymous said...

The SEAL/s really are in the photograph, its not just a picture, they are just not up close like everyone thinks they would be. But i can promise you ther are there.

Anonymous said...

hi im looking for a nacy seals pic where there are 4 navy seals hidden in shadows about to bust some gun dealers in a room
its in a
Gameinformer Magizine
but i dont know what issue
between january 2005 and January2007
if you could find this pic please email it to ma at

troyniquette@yahoo.com
~~thanks

Anonymous said...

Where the F*&( are the seals in this picture!!!!

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