Billboards for Billboards

Say no to no billboards

Copy: This is the view we are spoiling


Copy: Ah, that's better


Copy: Not exactly the Sistine Chapel, is it?

Apparently, Auckland city counsel is trying to ban billboards. So, New Zealand’s Communication Agencies Association (CAANZ) partnered with billboard company Oggi and local ad agencies to fight back. DDB New Zealand created this Say No to No Billboards campaign, which recreates the building facades the billboards cover up. The logic seems a bit off - billboards are okay because Auckland buildings are ugly anyway - but it's quite the interesting cause to take up. Don't save wales (or whales). Save Billboards. Where's the petition I can sign?

via duncan's print

11 comments:

Ivan Raszl said...

Haha!! It's excellent!

minxlj said...

I love the campaign, very clever.

But I love even more the fact that you've put 'don't save wales'...spelled as in Wales the country not whales the creatures. LOL I live in England and I'm not sure Wales needs saving? What do they want saving from? Any Welsh people in here?
LOL (sorry that just amused me!)

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