Copy: More animals need to be protected

These ad might fly over the heads of some of you regular, non ad-nerd types, but they're quite interesting. Essentially CC&E Advertising in China has created three new variations on the iconic World Wildlife Fund logo to make the point that it's not just pandas that need saving. I'm sure these new logos won't be used outside of these ads. But I think it would be brilliant if the WWF logo always had a different animal in it every time it appeared. It would be the first iconic, easily recognizable logo that never appears the same way twice. That would be one powerful logo.

via 24

10 comments:

Max Katsarelas said...

I like the work which follows the saying, "less is more." It would be cool to see a fourth print ad where the whole page is covered by logos of different animals. Another option would be to put those three ads together in one magazine and throw in my idea as the fourth. That would be a real kicker.

Anonymous said...

Hello to everyone, Im a student starting to work on an agency. I was very surprised when I saw this ad published in adsoftheworld.com, because just 1 week before, I did an ad that looked suspisiously similar to this campaing. Im glad people like it, because it makes me think Im doing a good job, but it was really weird what happened here.

Take a look

http://adsoftheworld.com/forum/exhibition/wwf_comments_please

jib

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