Copy: More animals need to be protected
These ad might fly over the heads of some of you regular, non ad-nerd types, but they're quite interesting. Essentially CC&E Advertising in China has created three new variations on the iconic World Wildlife Fund logo to make the point that it's not just pandas that need saving. I'm sure these new logos won't be used outside of these ads. But I think it would be brilliant if the WWF logo always had a different animal in it every time it appeared. It would be the first iconic, easily recognizable logo that never appears the same way twice. That would be one powerful logo.