Instant Advertising

Before:


After:

Copy: If you've always dreamed of flying, now you can. Gol Airlines. Low-fare flights throughout South America.

Some of you might remember my earlier post about photographer Jan Von Holleben and his Dreams of Flying series. Very imaginative stuff. Well, it seems his work has been picked up by agency AlmapBBDO, Brazil and used to sell Low-fare flights. Really makes advertising look easy, doesn't it? Too easy. See the other two: here and here. Also, notice all the color correcting they did to the original photo.

spotted this ad at ads of the world

23 comments:

Adrian said...

This is really nothing new...it's called "stock advertising" and commonly only used by clients who really have absolutely no money to organize a serious shoot of their own. So, after a concept is developed, a fitting stock image is searched to match.

Imho it's not really the best example of the great conceptual art of advertising, but it still qualifies I guess. And they did a pretty okay job with these images. Seen much worse.

Littlejohn said...

adrian - I'm quite familiar with the idea of ads using stock photography. However, a concept or idea should always come first. You then try to find a stock image that best works with the concept. The photo in this case clearly preceded the concept. No - the photo is the concept. And in my opinion that's lazy advertising.

Adrian said...

littlejohn - I agree that concept has priority above all. Unfortunately (especially in smaller agencies) some clients simply have no money save for a few hundred pop to invest in stock. Thank god I don't have to deal with that anymore ;)

But yes, in this case the image is the concept, which is kind of lazy. It's a shame though, I kind of like it - I find it amusing that a client would pay a lot of money to an ad agency for just finding them concept taken from an image that already existed...

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They say the new sneauxshoes.com work is like that too. Some people saw stop motion videos on youtube and the rest is history....

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Donald said...

While I agree that the best way to develop an ad is to start with a concept and create art specifically for that idea ... who can say whehere good ideas and concepts come from?

Often they come from sitting and concepting in an office in an agency. But good ideas also come from a trip to the museum, a random find on a city street, car antennas (see fencing post), or even by seeing the potential in the existing work of a talented photographer.

I think this is pretty good (not excellent) work, that is made better by finding quality photogography ... instead of relying on Stock.

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While I agree that the best way to develop an ad is to start with a concept and create art specifically for that idea ... who can say whehere good ideas and concepts come from
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