Bars, beers and gentlemen clubs have been using neon lights to advertise since their glowing invention. And now, introducing the red zone district. These Old Spice body spray and body wash neon signs are really hot, and I don't just mean if you were to touch one, which they would be. I'm assuming these are real neon signs and not just a print campaign, which wouldn't be near as cool. It's such a smart way of capturing the "Stay out Late" vibe for this After Hours line of products. Dig it. Done by Saatchi & Saatchi, New York.