Ripley's Believe it or Not



Copy:Believe it or not, there is always someone stranger

These ads are for Ripley's Believe it or Not TV show, starring ex-superman Dean Cane. I love the subtle look of shock on the faces of these freaks. They're all like, "Oh my gosh, look at that weirdo" The execution is perfect. They didn't take it over the top. It feels real. It's funny. And it has a solid payoff. Agency: TBWA\Hunt\Lascaris - South Africa

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11 comments:

shedwa said...

I think they could have done a better job with the execution. It's not clear enough that the people shown in the ads are viewing the Ripley's show.

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