Sharpie




And now, ads made for ad guys. It seems sharpie went after advertising art directors in these incredibly insider, industry referencing print ads. Talk about a small target audience. If you don't know the award winning ads being referenced here, these ads just seem confused, but then again you aren't the target. Interesting, but shallow, but fun for some. Done by JWT, Cairo

via ads of the world

19 comments:

Anonymous said...

this is rediculous

Anonymous said...

Give me a break!
Sharpie made a campaign for art directors hahahahaha
What a sense of humor they have in Cairo.

Anonymous said...

Oh please...as if these actually ran.

Art directors don't even buy Sharpies. Office managers buy Sharpies, then art directors steal them.

The real target audience here is the editors of Lurzer's Archive.

Anonymous said...

This is amazing. Totally believable. Totally relevant to the 10 year old market. Jeesh.

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juan said...

i don't know if these ran or not (probably not).
and i don't know if the people leaving comments here know anything about advertising (ditto).

but this is trying to reach a specific target, which is not just art directors, but anyone who's in and/or is related to creative adveritsing. so i'm guessing that's why most of you don't get it.

In any case, these have a great insight behind them, anyone who's in the target audience will tell you that.

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Sharpie made a campaign for art directors hahahahaha
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