Wonderbra



I love the idea here. As if the weight of the wonderbra ad is too heavy for the mechanical billboard to lift. But I wonder if the execution is doing the idea justice. Will most people really get what's going on? The people passing don't seem to notice. Regardless, good stuff. Don't know the agency behind this one.

via adfreak

20 comments:

Jeannie said...

i think it's because the model's chest is too big to fit. not because it's too heavy.
personally i think it's a subtle move that would work better on something that people sit in front of for a while. like on a subway etc. otherwise no one is going to notice.

Littlejohn said...

yeah - you might be right. But that makes it even more of a subtle joke. A third dimension would have been nice here.

Thomas said...

I think jeannie is right that it's because of the size thing. Also I'm going to guess nobody paid attention because it was probably put on in post and didn't actually happen.

sean said...

I'm pretty skeptical that this is even an actual execution. It looks spec to me for some reason. CG?

But besides that, I'm not really sure how this links with the brand. This tactic might work better for, say the new doublemeat Subway sandwich or soemthing that is all about heft.

Imprenta Alicante said...

I'm sceptic about the idea. It's a good one but I'm not sure people will get it and even notice it.

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