Copy: Please don't drink and drive.
Guinness hopes you're not seeing double. Or maybe they just want you to do a double take and a head check. See, I love work that goes the extra mile, work that wasn't necessarily easy to pull off. Here Guinness had new cans specially-designed, and then distributed them exclusively to pubs as part of their "enjoy responsibly" campaign. If you listen closely you can still hear the echos of someone saying, "come on guys, can't we just do those ads above the urinals like everyone else." I'm glad someone smart at BBDO Toronto, Canada said NO.