Explorer & Adventurers


Copy: Rock climbing camp for kids.

Here's a striking visual outdoor solution to get kids to think about rock climbing. Now, while I like the thinking here, I have an unadvertising question to ask: are there any kids out there who still play hop scotch? Is hopscotch dead? Has this strange one-legged hopping game been reduced to exist soley as short hand for "child's play" only to be used by out-of-touch advertisers? Actually, the question has a lot to do with advertising, if only to remind us that it's important to make sure your ideas are as relevant as they are smart. Despite my prying questions, nice work by SaatchiSaatchi, Mumbai, India. (Hey, maybe hopscotch is big in India.)

via ads of the world

12 comments:

Ben said...

I don't know if kids still play hopscotch, but I think SaatchiSaatchi is targeting the parents of the kids by using the game as a hook. It will remind the parents of the things they did for fun as children and show them that more than hopscotch exists for their children.

I don't believe it is out-of-touch advertising. Actually, I believe they are creating a stronger connection by speaking to the parents (children can't enroll themselves in rock climbing classes, I presume).

Littlejohn said...

I'm just throwing the question out there. But that's a good answer.

David Airey :: Creative Design :: said...

That is a good answer by Ben.

Hop-scotch is played in India, though it's called jump-rock.

Anonymous said...

For a rock climbing client I don't get it. Jump up the walls at our new 10,000 square foot facility? Meh. But if this was for ADIDAS's "Impossible is Nothing" Then I would like it. Take taht as good or bad.

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