Copy: Rock climbing camp for kids.
Here's a striking visual outdoor solution to get kids to think about rock climbing. Now, while I like the thinking here, I have an unadvertising question to ask: are there any kids out there who still play hop scotch? Is hopscotch dead? Has this strange one-legged hopping game been reduced to exist soley as short hand for "child's play" only to be used by out-of-touch advertisers? Actually, the question has a lot to do with advertising, if only to remind us that it's important to make sure your ideas are as relevant as they are smart. Despite my prying questions, nice work by SaatchiSaatchi, Mumbai, India. (Hey, maybe hopscotch is big in India.)
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