Hummer





When I first saw these ads in their thumbnail version I thought they were pictures taken of wildly exotic animals that live in far and distant lands, which can only be traveled via Hummer. I thought, that's pretty cool. But upon further inspection I read the tag line below, "Like Nothing Else." Sigh. Not only is that the most meaningless, uninforming and overused tag line, but it drastically limits what this ad can mean. Suddenly the ad is strictly a literal metaphor for a "different" kind of "animal". Without the tagline the ad could be imaginative, playful and at least interesting. Thus the power of boring words. Agency: Leo Burnett, Dubai

via ads of the world

17 comments:

mikelite said...

finally! some real critical discussion from the adblogs.

Herbert said...

Too generic indeed. But do we really expect more from Hummer?

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