National Geographic Kids Magazine


Copy: Found in the Northwest pacific, Styela Clava is a form of marine invertebrate that consumes it own brain after using it find a place to live.


Copy: In April 2005 an unknown fungus caused thousands of toads to swell up to three times their body size and burst near the city of Hamburg, Germany.


Copy: Holorposencephaly is a rare disease that caused a kitten to be born with one eye and no nose in Oregan on December 28th, 2005

When I was a kid I was totally into these sort of real life freaks of nature stories. Still am. So, these ads do a nice job of pulling me in and tickling my WTF bone (you probably have one too). I also dig the varied art direction style; you don't often see that in a campaign. Plus ads always get bonus points when you actually learn something from them. So, three thumbs up for Fox P2, Cape Town, South Africa.

via ads of the world

14 comments:

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