Copy: Found in the Northwest pacific, Styela Clava is a form of marine invertebrate that consumes it own brain after using it find a place to live.
Copy: In April 2005 an unknown fungus caused thousands of toads to swell up to three times their body size and burst near the city of Hamburg, Germany.
Copy: Holorposencephaly is a rare disease that caused a kitten to be born with one eye and no nose in Oregan on December 28th, 2005
When I was a kid I was totally into these sort of real life freaks of nature stories. Still am. So, these ads do a nice job of pulling me in and tickling my WTF bone (you probably have one too). I also dig the varied art direction style; you don't often see that in a campaign. Plus ads always get bonus points when you actually learn something from them. So, three thumbs up for Fox P2, Cape Town, South Africa.
via ads of the world