Puma



Seems there's another creative draught in the blogosphere. But at least this new Puma ad floats to the top (you will only know how bad that line was after you watch the spot). Puma's advertising, like most clothing/footwear companies, is usually heavy on design and light on concept. So this spot, while visually appealing, is the equivalent of a minute long print ad. But I like the eerie, quiet nature of this work. Since Puma does most of their work in-house, I assume the same is true for this spot but don't hold me to that.

via fresh creation

20 comments:

advertisingetc.blogspot.com said...

I quite like it. The film itself is nice, but you were right about that line! Could they have not closed the concept with something a bit fresher than "travel light"?

Anonymous said...

I dont get it.

Anonymous said...

Hey, I saw those balloons a couple of weeks ago in Antwerp! Now I know what those peopel were up to. I don't believe this was done by Puma in-house. Someone in the Puma store said something about a Japanese/Dutch team. Sorry, I don't remember the name?

oyl miller said...

The subdued tone makes it feel more complex, but that seems like a superficial fix. I was half-expecting to see some balloons with prices and sale announcements dangling from them.

Bennett_jck said...

I think that although the puma ad isn't real, does it not shock anyone that many people thought that it was, doesnt this not show that we are becomming desensitised by advertising or are we just expecting advertisers to go to the next step

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