To illustrate the slim micro-ness of Samsung's new phones, they filmed a slow motion, miniature pie fight vs. insects. And, somehow, seeing a banana cream pie catapult into the face of bee is strangely beautiful. The video is titled "Millimetres Matters" and directs you to a website. It's kind of an odd way of talking about small phones - but odd seems to be what makes a lot of things go viral these days. So, who knows, it just might work.
Thanks to Claire for the tip