Subliminal Creative



If you're not familiar with the work of Derren Brown, he's a mind master when it comes to suggesting, influencing, planting and hypnotizing. You should check out his other mental feats on You Tube. But here he gets into the head of a couple of ad guys, literally. Now, despite the clear awesomeness of this stunt, and before you say you're too creative to have ever fallen into this trap, keep in mind these guys only had 30 minutes. They were scrambling to come up with something and naturally these are some of the images and thoughts that first came to mind. But Derren does teach us something about the way our minds ideate. Our brains are pulling directly from everyday experiences that we aren't even remembering. Our bus ride to work, the lunch line, etc. So, pay a bit more attention to that boring stuff around you. Because you never know when you might be passing a Gold Lion idea.

Thanks to Dave for the link

27 comments:

Romeo said...

I have seen the video before, but it happened to have a friend beside me this time.. he remained stunned, it is really amazing to see how much subliminal information we gather each second.

mitzi said...

i was also amazed when i watched this video, especially when i saw the last part where they showed the subliminal messages the creatives were exposed to... it would be an interesting study however if the creatives were exposed to a variety of ideas that could answer the brief to see which one would stand out and would be translated into the creatives' output...

Donald said...

That is truly an amazing experiment. I'll have to find out more about the guy is who was perpetrating the "stunt." Near the end, the Ad guys seemed to acknowledge his ability to do this kind of thing. Very enlightening.

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