Copy: They seems endless.
Excellent use of the escalator handrail. I've not seen that space used before. However, I do feel like I've seen more and more grocery checkout belts used recently. While this concept is similar to the HP escalator execution, it's still, overall, solid work by JWT Mexico.
via ad krispies
This might be old news, but it's new news to me. And very sad news. I just went to Reginald Pike's website only to find a brief message saying goodbye and thanking everyone who helped make the place special. For those of you who don't know, Reginald Pike was a fiercely talented group of directors (Brian Lee Hughes and the Pelorian Borthers to name a few). They were, without question, doing some of the industry's funniest, smartest, strangest, and most entertaining work. I don't know the details on the shop's disbandment but it's a huge loss for the creative ad industry. I wish the directors at Reginald Pike the best of luck and want to say Thank You for doing the kind of work that makes us ad guys and gals proud to work in this Field. You always managed to be less addy, and more human. And for that you will be dearly missed.
Update: I hear most of the talent from Reg. Pike has gone over to another Toronto production house, Soft Citizen. So, keep an eye out on the work coming out of that shop - Thanks Suzanne for the tip
Click Here to see just some of their work over the past few years.
A fine example of the art of editing. You've probably seen this scene several times, but it was never this funny. If you look hard enough at any piece of film you can find stories that aren't really there. I thought this was appropriate since we've just celebrated the 30th anniversary of the Star Wars premiere. Just a bit of re-mix inspiration.
via ad krispies
Copy: Ketchup doesn't stand a chance
Copy: Mayonnaise doesn't stand a chance
Copy: Soy Sauce doesn't stand a chance
This print stuff is powerfully awesome cool. The concept could also make for some sweet TV spots - shoot it in that Nike style with a Reginald Pike sick twist of humor. Saatchi & Saatchi, feel free to throw my name somewhere on the credits if you go through with it. But seriously, refreshingly strong strategic work here.
Here's an example of a base concept that has been executed in a gimmicky, comical fashion, which might make the consumer smile, but that's it. Remember, big ideas will always beat a quirky execution. But, if you don't have a big idea you might as well tack on some executional gimmickry (I guess). Agency: Zapping/ M&C Saatchi
Headline: In advertising you're allowed to exaggerate. (that explains the caravan)
COPY: Our Touareg is towing a Boeing 747. Seriously. We tested it. 155,000 kgs altogether. No exaggeration. Of course the necessary adjustments were made. After all, a Boeing doesn’t fit on a towing hook. And we would never have got a proper grip without 4,300 kgs of extra ballast in the car. But aside from that it’ a normal Volkswagen Touareg. In other words the same Touareg you’ll find at the dealer. Because of course it’s anything but normal, a car that can tow a gigantic Boeing. That’s why we want to advertise it. We’re so proud, and sometimes we get a little carried away. See, to be honest, the photo was retouched. The caravan was added later. So yes, those 360 kilos are a tad exaggerated.
We've seen the "let's show something pulling something else that's really heavy" concept umpteen times, but this long copy version created by DDB Amsterdam is by far the smarter and funnier approach. Plus (to be honest) I enjoy making you all read long copy every now and then. It's good for you. You know, it would be interesting if an ad team took on the challenge of rethinking every out dated and over used ad technique and then spun them to be smart again, as this VW ad does.
These tell a freakishly passionate story and seem to capture the sentiment of the serious tattoo "body art" collectors in the world. Not having a tattoo myself it took me a while to appreciate the difference between a real tattoo artist's work and the work of a spring break butterfly factory. But one could argue that some of the best design ever done exists on the buttocks of our world's youth. And perhaps we should think about preserving their skin after they die. No? Agency: unknown.
An interesting analogy here. Magic tricks confound, astound and confuse people. If Benjamin Franklin were able to visit us today, perhaps in a time traveling telephone booth or something, he would surely believe the Internet to be some light box form of wizardry. It would take a lot of explaining to convince him we weren't using demonic powers to show him pictures and play music and watch movies (I mean moving pictures. Wait what are pictures?) Belgacom would have their work cut out for them with Ben. But these spots do a good job of demonstrating the company's friendly, helpful tone without talking a bunch of online mumbo-jumbo. Hey, and maybe you learned a few party tricks in the process. While the line at the end could have been stronger the point of the spots is their simplicity and straightforwardness. Smart work by agency Duval Guillaume Brussels, Belgium
This isn't an ad, but boy could it be. If you haven't kept tabs on holodeck technology in a while you might be surprised, hologram projections have taken massive virtual leaps in coolness. And it wont be long before virtual dogs like these might be doing back flips for Purina Dog Chow (or perhaps something with an even weaker product tie-in.)
via fresh creation
A puppet show, without the strings (kind of). Actors were paid to pretend they were real live toys with a giant hand growth coming from their back. These are getting a lot of buzz. But actors have been used in marketing campaigns for years. (You know, like when some failed improve comic comes into your local bar and starts telling jokes and asking you trivia questions for free t-shirt!) But what's different here and what makes this event worth noting is that the actors are playing a small part in a much larger concept as apposed to being the annoying focus. While this execution is a bit creepy, and yes, heavy handed (wow - they pretty much put that on a tee ball stand for me) props to The Campaign Palace, Melbourne, Australia for rethinking live action advertising.
via i have an idea
Seems bus shelter seats in São Paulo were affixed with toilet lids to suggest that with a little help you can go anywhere and at anytime––just remember not to take Tamarine outdoors, especially in the presence of women and children. By JWT (I think).
This never got much blog play but it's a unique approach to dandruff. Seriously though, I doubt there's any money in selling college chalk board eraser ad space. But, of course, there doesn't need to be money in great creative (not that this is great creative). The point is, sometimes interesting ideas come from places with the least CPMs. Agency/authenticity: unknown.
doweirdeo via coloribus
Tonka has re imagined the sandbox. However, these ads are pretty sophisticated for a children's toy, so they are obviously directed at the construction-worker-macho-man daddy who doesn't want his boy playing with some sandcastle, where a pink princess might live who might sings songs to herself while she brushes her hair. Oh No, this is a man-boy toy. And I have to admit, these ads make me want a Tonka and a sand box. Now. Done by DDB, Australia.
via a/d goodness
There is always something truly fascinating about seeing the sketches and rough thinking that went into a legendary piece of art/film/creativity. I think this is partly because it brings that which is genius or magnificent down to earth. You begin to think, "Hey, maybe I could have done that." And there are few thoughts that are as wildly inspiring as that. These ads for the Star Wars documentary on the History Channel reveal a bit of the process that led to an classic epic. Simple, smart, inspiring work. Done by agency: The Brooklyn Brothers.
Check out this guerrilla campaign for Antral (Portuguese taxi association). Super simple idea with a lot of stopping power. Seems to have been effective. Antral reported 50% increase in incoming calls, and the campaign is now set to expand to other cities. Good work from DraftFCB Lisbon. I just hope drunks didn't get too confused and hop into the back of some ones car and ask to be driven home.
Copy: Good things come to those who wait
It's the old evolution concept revisited here in print. And the giant "missing link" pays the familiar Guinness tag line line off with a smile. It's a simple way of saying, if you're patient things could suddenly become a million times better. Pretty much sums up the Guinness Pint Philosophy. Don't' know the agency.
Copy: World Business in one Place. We live in Financial Times.
A very simple ad here. It's pretty straightforward thinking, but I love seeing all the world's great city skylines mashed up into one super city. It's a very powerful image. And sometimes that's all you need to make a good ad. Agency unknown.
Copy: Head full of ideas and no job? - www.jobscout24.de
The line between advertising and art continues to blur with this heavy-headed sculpture. The comical, stand-out piece was created by artist Steavan von Essen. However, its accompanying floor placard quickly spins the conversation to getting a job online at JobScout24. So, has the art work been cheapened, has advertising been elevated, or are they one and the same? Just don't think too long about it, you might need a wheelbarrow. Attention getting work by agency Serviceplan München/Hamburg, Germany