This might be old news, but it's new news to me. And very sad news. I just went to Reginald Pike's website only to find a brief message saying goodbye and thanking everyone who helped make the place special. For those of you who don't know, Reginald Pike was a fiercely talented group of directors (Brian Lee Hughes and the Pelorian Borthers to name a few). They were, without question, doing some of the industry's funniest, smartest, strangest, and most entertaining work. I don't know the details on the shop's disbandment but it's a huge loss for the creative ad industry. I wish the directors at Reginald Pike the best of luck and want to say Thank You for doing the kind of work that makes us ad guys and gals proud to work in this Field. You always managed to be less addy, and more human. And for that you will be dearly missed.
Update: I hear most of the talent from Reg. Pike has gone over to another Toronto production house, Soft Citizen. So, keep an eye out on the work coming out of that shop - Thanks Suzanne for the tip
Click Here to see just some of their work over the past few years.