Here's an example of a base concept that has been executed in a gimmicky, comical fashion, which might make the consumer smile, but that's it. Remember, big ideas will always beat a quirky execution. But, if you don't have a big idea you might as well tack on some executional gimmickry (I guess). Agency: Zapping/ M&C Saatchi
via marketing-alternatif
NH Hotels
Written by Littlejohn on Monday, May 28, 2007
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2 comments:
It's also an example of a concept that only really works when the photo is taken by the agency for entry into award shows. How many times will a black-haired person sit there? How many times will the person be positioned just right (instead of leaning off to the side)? A very small number of times indeed. I agree, very gimmicky.
Haaahaha, this is so funny
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