Target's Big Toy Sale

A puppet show, without the strings (kind of). Actors were paid to pretend they were real live toys with a giant hand growth coming from their back. These are getting a lot of buzz. But actors have been used in marketing campaigns for years. (You know, like when some failed improve comic comes into your local bar and starts telling jokes and asking you trivia questions for free t-shirt!) But what's different here and what makes this event worth noting is that the actors are playing a small part in a much larger concept as apposed to being the annoying focus. While this execution is a bit creepy, and yes, heavy handed (wow - they pretty much put that on a tee ball stand for me) props to The Campaign Palace, Melbourne, Australia for rethinking live action advertising.

via i have an idea