Copy: Ketchup doesn't stand a chance
Copy: Mayonnaise doesn't stand a chance
Copy: Soy Sauce doesn't stand a chance
This print stuff is powerfully awesome cool. The concept could also make for some sweet TV spots - shoot it in that Nike style with a Reginald Pike sick twist of humor. Saatchi & Saatchi, feel free to throw my name somewhere on the credits if you go through with it. But seriously, refreshingly strong strategic work here.