Copy: Ketchup doesn't stand a chance
Copy: Mayonnaise doesn't stand a chance
Copy: Soy Sauce doesn't stand a chance
This print stuff is powerfully awesome cool. The concept could also make for some sweet TV spots - shoot it in that Nike style with a Reginald Pike sick twist of humor. Saatchi & Saatchi, feel free to throw my name somewhere on the credits if you go through with it. But seriously, refreshingly strong strategic work here.
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Written by Littlejohn on Tuesday, May 29, 2007
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10 comments:
this might be the best print campaign/idea/execution i've seen in a long long while
This is in widespread media, right? Where has this run? Anyone? Where can I find a tear sheet/ specific print magazine issues? I need to find an example to bring for my class.
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This is in widespread media, right? Where has this run? Anyone? Where can I find a tear sheet/ specific print magazine issues? I need to find an example to bring for my class.
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