Tonka has re imagined the sandbox. However, these ads are pretty sophisticated for a children's toy, so they are obviously directed at the construction-worker-macho-man daddy who doesn't want his boy playing with some sandcastle, where a pink princess might live who might sings songs to herself while she brushes her hair. Oh No, this is a man-boy toy. And I have to admit, these ads make me want a Tonka and a sand box. Now. Done by DDB, Australia.
via a/d goodness