VW Touareg

Headline: In advertising you're allowed to exaggerate. (that explains the caravan)

COPY: Our Touareg is towing a Boeing 747. Seriously. We tested it. 155,000 kgs altogether. No exaggeration. Of course the necessary adjustments were made. After all, a Boeing doesn’t fit on a towing hook. And we would never have got a proper grip without 4,300 kgs of extra ballast in the car. But aside from that it’ a normal Volkswagen Touareg. In other words the same Touareg you’ll find at the dealer. Because of course it’s anything but normal, a car that can tow a gigantic Boeing. That’s why we want to advertise it. We’re so proud, and sometimes we get a little carried away. See, to be honest, the photo was retouched. The caravan was added later. So yes, those 360 kilos are a tad exaggerated.

We've seen the "let's show something pulling something else that's really heavy" concept umpteen times, but this long copy version created by DDB Amsterdam is by far the smarter and funnier approach. Plus (to be honest) I enjoy making you all read long copy every now and then. It's good for you. You know, it would be interesting if an ad team took on the challenge of rethinking every out dated and over used ad technique and then spun them to be smart again, as this VW ad does.

via Duncan's