We're all familiar with guerrilla marketing, well this is more like ambush marketing. Jet Airways, India's largest airline, announced that they had changed. So, Kingfisher Airlines, bought the billboard above and hijacked Jet's message, claiming that Kingfisher was responsible for the "change." A bit of a Hertz strategy for India's little airline guy. While I'm not sure how fair and ethical this marketing strategy is, I imagine it's quite effective. We love seeing a David beat up on a Goliath.
thanks to Martin for the tip - via neatorama