Copy: Too pretty to hide
To generate awareness for BRAUN Silk-epil Epilators (which give a women silky smooth legs for 4 weeks), helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around a mall. While the branding seems a bit hard to see (on the balloons), I'm sure this definitely got a ton of heads turning. Sure, it's a little weird and kind of eery looking, but quite engaging, entertaining and, apparently, effective. Traffic to the store increased around 25%. Interesting and out-there thinking by Agency: BBDO Duesseldorf.
AD: Joni Caparas, Patrick Hahne
CW: Elias Kouloures