BRAUN



Copy: Too pretty to hide

To generate awareness for BRAUN Silk-epil Epilators (which give a women silky smooth legs for 4 weeks), helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around a mall. While the branding seems a bit hard to see (on the balloons), I'm sure this definitely got a ton of heads turning. Sure, it's a little weird and kind of eery looking, but quite engaging, entertaining and, apparently, effective. Traffic to the store increased around 25%. Interesting and out-there thinking by Agency: BBDO Duesseldorf.
AD: Joni Caparas, Patrick Hahne
CW: Elias Kouloures

21 comments:

marketrix said...

Very interesting!
It certainly caught everybody's attention!

Anonymous said...

Wow, what a waste. But it will win some sort of award. That will convince the agency it was good. Too bad no one who saw it had any idea what it was selling.


Walter Graff
BlueSky Media Production Group, Inc.
Market Hill Media, Inc.
Hellgate Pictures, Inc.
walter@bluesky-web.com
www.bluesky-web.com
www.film-and-video.com

Thinking In Vain said...

Nice, but I wonder: how did she not run into things?

Anonymous said...

The garment was very thin, because otherwise the balloons couldn't lift it. That's why she walks so slowly.

It really was fun, documentating it. Especially the old men, who wanted to take her home...

Anonymous said...

Sorry, we had to pull the video from YouTube and put it here:

http://www.bbdo.de/de/home/news/2007/bbdo_duesseldorf_zeigt.html

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