

Here's an unconvential promo. In Great Britain this new Chevy Captiva was coated with that silvery scatch card material with thousands of scratch-and-win panels beneath. People were invited to use one of the many pennies on the ground to try and reveal the You Win! square. The person who found it, won the car. Let's just hope it wasn't too scratched up. There really doesn't seem to be much of a brand message here but it's sure an innovative way to get people to see the car and engage with it (perhaps take a peek through the window to see the plush interior.) In the words of P.T. Barnum (master of marketing), "A sucker is born every minute." Don't know the agency.
Thanks to jonathan for the tip via gizmodo
Chevy Scratch and Win Car
Written by Littlejohn on Tuesday, June 12, 2007
Subscribe to:
Post Comments (Atom)
10 comments:
I would not want to win a Chevy. How about a MINI scratch and win?
What if I scratched the glass :)
clothes jeans
AF Jeans
Aff jeans
Amani Jeans
Artful Dodger Jeans
Bape Jeans
BBC Jeans
Christian Audigier Jeans
D&G Jeans
Ed hardy Jeans
Ed-hardy Mens Jeans Ed hardy Jeans
Ed-hardy Women Jeans Ed hardy Jeans
G-Star Raw Jeans
Laguna Beach Jeans
laguna beach men jeans Laguna Beach Jeans
laguna beach women jeans Laguna Beach Jeans
RED MONKEY Jeans
Seven Jeans
True Religion Jeans
True Religion Mens Jeans True Religion Jeans
True Religion Womens Jeans True Religion Jeans
Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it
to a few friends of mine that I know would enjoy reading.. sesli chat
Really trustworthy blog. sesli Please keep updating with great posts like this one. sesli sohbet I have booked marked your site and am about to email it
to a few friends of mine that I know would enjoy reading.. sesli chat
Thank you for sharing a nice article.
seslisohbet
This particular publish has been somewhat of a revelation in my opinion.
Cheap RS Gold
Buy Runescape Gold
Runescape Gold
Buy Runescape Gold
I enjoy this post, it's great as well as informative article.
iklan gratis|bisnis pulsa|peluang bisnis
In the wordsDiablo 3 Items of P.T. Barnum (master of marketing), "A suckerGW2 Gold is born every minute." Don't know the agency.
WOW with Tweet Craft lets users send and receive guild wars 2 gold tweets (assume that Twitter lets the service continue to use that word), upload screenshots via TwitPic, and auto tweet game status updates, such as particular accomplishments and quest achievements.www.gw2farm.com
Post a Comment