TAG: Get closer to the performance
Proof that Direct Mail can be a highly interesting medium. The letter is actually a one page theatre script, the envelope sets the scene. The play is just a mundane conversation set in your own living room centered around the letter you're holding in your hands, but that's what makes it funny and engaging. All the information for the theater comes through in the script's dialogue, making a typical boring direct mail experience, like the theatre, entertaining. Great work by Rees Bradley Hepburn, United Kingdom.
via direct daily